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Ask Mr. D - Affiliate Programs
by: Bill Daugherty
I see a lot of references to Affiliate Programs as
a way to boost revenues. However, I have never
seen an explanation of what an affiliate program
is and how it works. I am a producer of educational
media and use my site to market my products. As I
am not getting much traffic to my site, I am wondering
if an affiliate program would help me.

I would appreciate any suggestions that you might have.


Heron Gardner


Dear Heron,

What an affiliate program does is reward individuals
(your affiliates) for sending traffic to your site by
placing a link to you on their web-site or in their

You then reward them by paying the affiliate a
commission on actions resulting from their link
to your site. This commission may be a percentage
of the sale amount or a set dollar figure.

This is an excellent way to increase your traffic
and revenues. Imagine having hundreds, or thousands,
of web-sites and newsletters linking to your site.
What could that do for your business?

If you would like to check out some affiliate
programs or software, just go to any search
engine and conduct a search for "affiliate
program" - There are a ton of them out there.

Good luck with your affiliate program.

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