|
Not
a week goes by that half a dozen people don't ask
me what separates a great, money-making website from
a bad one.
In
response, I surveyed of a number of different websites,
large and small, to find what they share in common
to make them so successful.
With
few exceptions, every extraordinarily great website
contained the following elements.
~
Testimonials
Every
great website has testimonials from satisfied customers.
These testimonials help set the potential customer's
mind at ease that the products or services sold online
will perform as promised.
Truly
great testimonials not only endorse the product, but
clearly state how the product increased sales, saved
money, or benefited previous buyers in very specific
and tangible ways.
Testimonials
should present real benefits others can readily identify
with, understand and, more importantly, want those
same results for themselves!
~
Headlines
Headlines
capture visitors' attention and get them involved
in the website.
How
do you read the newspaper?
If
you read like most people the headlines first catch
your attention and determine whether you'll actually
read a story.
Similarly
headlines on a website determine whether visitors
get involved in the information or surf away never
to return.
My
own experience has shown that the proper headlines
can easily and quickly double, triple, or even quadruple
a website's sales almost overnight.
~
Bullets
Bullets
communicate various and subtle bits of information
about a product or service without making readers
plow through paragraphs of information to get to the
meat of a website's offering.
Bullets
arouse interest, build excitement and convey a lot
of information very quickly to time-starved web surfers.
~
Bonuses
Every
great website offers bonuses to people who buy, apply
or fill out a form.
Nothing
induces someone to do business with you online like
offering them something extra for taking the action
you want.
Offering
a bonus report, tape, extended membership, extra quantities
of product at a deep discount, coupons, or just about
anything makes people more willing to go ahead with
the purchase decision.
~
Guarantees
Everyone
takes a risk whenever they buy anything from anyone.
The
risk centers on whether or not the product or service
will perform as promised. In a retail store most people
feel pretty confident the store will still exist if
they need to make a return or exchange in a few days.
On
the web, however, that risk in making a purchase seems
much higher than in the 'offline' world.
Every
great website makes a point of specifically telling
customers about their return policy and truly exceptional
sites offer 100%, no-questions-asked, money-back guarantees.
People
rarely take advantage of such guarantees and I have
personally seen a website's sales increase by 45%
just by extending the guarantee period an additional
30 days.
~
Phone numbers
Every
great website has a phone number with a real live
human being on the other end who can answer questions
and provide product support.
So
there you have it!
With
few exceptions this represents the formula for creating
or identifying a truly great website.
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Jim Edwards, author of numerous best-selling ebooks,
earns thousands in affiliate commissions every month!
Jim has developed "Affiliate Link Cloaker,"
the easy, FAST, safe way to STOP affiliate link "hijackers"...
Dead in their tracks!
Click Here => http://netactivated.com/je-linkcloaker.htm
** Attn Ezine editors / Site owners **
Click below to contact me about getting a copy of
this article for your website or ezine
|
