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With economic problems dominating the headlines, all
businesses, online and off, need to make the most
of every single customer contact if they hope to stay
in business!
Consumers
want to hang onto every dollar and only spend money
for things they feel they really "must"
have.
To
put yourself and your business in the best position
to survive and thrive in the current economy, follow
these simple rules for making every website visitor
count.
The
first step in making every visitor count involves
knowing exactly what people want from you. The vast
majority of businesses never bother to ask what customers
and visitors want, and therefore, they make fewer
sales than they could with a little research.
Smart
online business owners use surveys regularly to stay
in touch with customer needs, tastes, and preferences.
It costs next to nothing to ask a customer what they
want and then simply give it to them. But, it may
cost you everything if you don't take the time to
ask first.
Next,
businesses hoping to make it in these uncertain economic
times must form alliances with other business owners
who cater to the same audience. Other business owners
have the traffic you need in order to grow your business.
For
this reason, you must constantly look for creative
ways to work with them. The easiest way to profit
by working with other website owners involves endorsing
each other's products to your own lists or, at a minimum,
trading links to funnel traffic back and forth.
Creating
traffic from "scratch" rates the slowest
and costliest way to bring customers to your website.
Persuading other people to send targeted traffic your
way puts you on the fast track to profits.
The
third step for triumphing in uncertain economic times
entails building one-on-one relationships with your
customers and prospects, even if you have thousands
of them. They must feel as if you are speaking only
to them in all of your communications.
The
quickest way to accomplish this involves specializing
in one highly specific area of concern for them. In
other words, no matter what you sell, you'll never
succeed as"Wal-Mart." To succeed, your online
business must completely meet the needs of your customers
in one, specific area.
Time
to face facts: the Internet won't go away! In fact,
despite the well publicized "dot bombs"
of a couple of years ago, the Internet forms a more
integral part of our lives than ever.
Even
if you feel like your business, your job, or some
other important aspect of your life doesn't depend
on the Internet today, what about tomorrow?
Finally,
everyone must stay current at all times with the ever-changing
landscape of the Internet. At some point, virtually
every one of us will find the Internet an integral
part of our business lives.
As
effective business people, we must develop the ability
to adapt to change and give customers what they want
- not in months or years -but in the space of hours
or days.
----
Jim
Edwards is a syndicated newspaper columnist and the
co-
author of an amazing new ebook that will teach you
how to
use free articles to quickly drive thousands of targeted
visitors to your website or affiliate links...
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